The Chewbacca electronic mask has seen online sales go into hyperspace since Chewbacca Mom’s video went viral last Thursday. The number of mask sales are nearly four times larger than the total mask’s sales in the eight months prior to this internet hit. (Pre Period: 1-Sep 2015-May 18 2016, Post Period May 19 2016-May 22 2016)
Retailers are also cashing in. Since the video went viral the average price paid for the Chewie mask has been $28.40, seven dollars higher than they were prior to Candice’s post.
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