We’re just three days away from Super Bowl Sunday, a day of football, cheesy TV ads, and one more thing: plenty of pizza orders. Slice Intelligence found that Super Bowl Sunday has been the single largest day of collective online pizza sales for the past three years.
Online order data including Papa John’s, Domino’s, and Pizza Hut shows that Super Bowl Sunday was the largest single day of collective sales across the three pizza chains in 2016. Both Papa John’s and Pizza Hut have seen, on average, a triple digit sales lift on Super Bowl Sunday over the last three years, with Domino’s not trailing far behind.
pizza is served mostly on the weekend
While Super Bowl Sunday is the most pizza-centric day of the year, most pies are ordered on Friday and Saturday. The majority of pizza sales, 55 percent, were driven by orders placed on a Friday, Saturday, or Sunday in 2016.
men prefer pizza while women order groceries online
As national pizza chains like Domino’s and Papa John’s continue to grow their delivery businesses, other food and grocery delivery upstarts are looking for a slice of the pie. Demographic data indicates the consumers of these various services are as diverse as the food they offer. Pizza chains and food delivery services like Postmates, DoorDash, and UberEATS have a more male population. In contrast, grocery delivery programs like Instacart, Fresh Direct, and Peapod cater to a more female buying population–64 percent of these services buyers are women.
millennials are the main drivers of pizza and food delivery services
Over 40 percent of online pizza buyers are millennials, making this generation the largest cohort of pizza consumers. Food delivery app users are also more likely to be 18-34. Grocery delivery apps appeal to an older crowd, with 42 percent of revenue driven by Gen X since the beginning of 2015.
about this data
With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.
Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.