marketing‌ science

Is your ad campaign really helping you increase your market share?
Are you really reaching your most valuable prospects?

Precisely target and measure your campaigns with
Slice Intelligence Marketing Science

Slice Intelligence Marketing Science enables advertisers to precisely target consumers based on the total buying
behavior of millions of shoppers, across all merchants and brands, at the item level.

Optimize your ad spend

Custom segments based on buyers from multiple retailers are proven to be effective for brands and retailers alike. Using lookalike targeting, campaigns powered by Slice Intelligent Segments have outperformed contextual ad units by two to five times.

Find a more qualified audience

The intelligence of most targeting solutions is limited to the data in the profiles of your existing customers. Because Slice captures all the purchase information from millions of shoppers everywhere they shop, Marketing Science enables advertisers to build smarter segments that expand their reach and can even target competitors’ customers.

Prove the impact of your campaign

Get beyond clicks, impressions, and surveys to actually prove the impact of your campaign. Slice Marketing Science allows advertisers to measure lift in actual purchase behavior, across all retailers, based on ad exposure using purchase data from Slice Intelligence’s panel of over 5 million online shoppers.

Market research quality segmentation and attribution data

Slice Marketing Science is built on top of Slice Intelligence, the leading arbiter of ecommerce measurement. Slice Intelligence offers the most accurate, comprehensive digital commerce data available, from the largest, most representative panel of online shoppers, with millions under measurement.

Slice Intelligence measures digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

reach out for a demo of our products