#GrabYourWallet, take online market share

The #GrabYourWallet campaign calling on consumers to boycott retailers selling Trump-branded apparel products does indeed appear to be affecting online sales, according to new data from Slice Intelligence. Slice reports that retailers called out in the campaign saw share of online apparel sales decline since #GrabYourWallet began. Neiman Marcus, zulily, Gilt, and Zappos.com all lost market share in the apparel category between … Continue reading #GrabYourWallet, take online market share

it’s official: leggings are ordered more than jeans online

Fall fashion season is here and data from Slice Intelligence shows jeans are out and leggings are in. In each of the past three months, women have ordered more leggings than jeans online compared to the same period last year. In the last year alone leggings orders have grown by 41 percent. Denim orders, meanwhile, have only grown by … Continue reading it’s official: leggings are ordered more than jeans online

Brand Bey: Beyoncé fans flock to Ivy Park

You can tell a lot about a musician’s brand prowess by the titles their fans bestow upon them, and Queen Bey is pretty regal. Beyoncé’s reign over the music industry has never been stronger; her latest album Lemonade continues to top the charts and conversations everywhere. Mrs. Carter has also taken her brand to athletic apparel with the April launch of Ivy … Continue reading Brand Bey: Beyoncé fans flock to Ivy Park

in a growing online denim market, smaller women’s sizes command the largest prices

While in store purchases may be distressed, online jeans sales grew 28 percent from 2014 to 2015, with sales peaking in November in both years. The top ten online denim retailers saw sales increase between 15 and 56 percent from 2014 to 2015. Nordstrom.com and Gap.com experienced the most sales last year, and Nordstrom posted … Continue reading in a growing online denim market, smaller women’s sizes command the largest prices

Athleta commands 30 percent of women’s athletic apparel sales online

Whether working out at the gym or nailing the perfect presentation at the office, women have many fitness brands to choose from. With the abundance of buzz around the emerging “athleisure” trend (read: yoga pants as wardrobe staple), Slice Intelligence examined the online shopping behavior of women’s athletic apparel consumers to understand which athletic apparel brands women prefer to purchase online.  Athleta and Lululemon  lead among women’s fitness … Continue reading Athleta commands 30 percent of women’s athletic apparel sales online

Nordstrom commands sizable dollars and loyalty online

Department store titans Macy’s and Nordstrom have one thing in common: their third quarter earnings reports showed slumping retail profits. Negative reports aside, Nordstrom performs very well online compared to other department stores, according to several metrics. Its strength is demonstrated by how much each shopper spends with the retailer:  the average Nordstrom shopper spends over $557 a … Continue reading Nordstrom commands sizable dollars and loyalty online

Zulily Delivers a Younger Demographic to QVC

Why would the parent company of QVC purchase Zulily at a time when the flash-sale sector seems to be cooling? We looked at the shopping behavior of 2.5 million online shoppers to find answers. Zulily posts gains in a softening sector While growth is modest, beginning in January, Zulily surpassed Gilt Groupe in revenue, making … Continue reading Zulily Delivers a Younger Demographic to QVC

Swimsuit Sales Swell in 2015

The online swimwear market traditionally rides waves of seasonal growth, and this year was a swell.  Since the end of May, historically the biggest month for online sales of swimwear, revenue from online swimwear sales grew 48 percent when comparing May 2014 to May 2015.  The bulk of sales–a whopping 88 percent–were made by women, who also … Continue reading Swimsuit Sales Swell in 2015

A Flash (Sale) in the Pan?

When reports started circulating that Gilt Groupe  raised $50 million; effectively once again delaying its IPO, we thought we’d take a look at Gilt and its flash-sale counterparts. What we found was that among Gilt and fashion flash-sale pioneer RueLaLa, sales are flattening. Even more telling is the rate of bringing on new buyers is slowing. Only … Continue reading A Flash (Sale) in the Pan?

Transparent Data, Not Yoga Pants

Anyone who enjoys the specter of a corporate train wreck couldn’t help but watch Lululemon’s fall from grace last year. Recapping, first Lululemon faced a quality problem with their very popular woman’s yoga pants. Due to manufacturing defects, the pants became transparent and a very inopportune spot. Adding fuel to the fire, Chip Wilson, the … Continue reading Transparent Data, Not Yoga Pants