Amazon private label is a mixed bag

Amazon is known as the gold standard of e-commerce sales and an innovator in cloud storage, video streaming, and connected devices. Soon, Jeff Bezos’s company may also be a major player in the world of fashion. Amazon launched at least seven private-label apparel brands in 2016 alone. Of those, Slice Intelligence reports that Lark & … Continue reading Amazon private label is a mixed bag

airlines take note: leggings sales are sky high with no signs of losing altitude

United Airlines sparked a major Twitterstorm, #leggingsgate, yesterday by banning two girls in leggings from boarding a flight, citing a policy about appropriate clothing. Bad news for the airline — yoga pants are more popular than ever. As we reported back in October, women ordered more leggings than jeans online in the Fall of 2016. … Continue reading airlines take note: leggings sales are sky high with no signs of losing altitude

#GrabYourWallet, take online market share

The #GrabYourWallet campaign calling on consumers to boycott retailers selling Trump-branded apparel products does indeed appear to be affecting online sales, according to new data from Slice Intelligence. Slice reports that retailers called out in the campaign saw share of online apparel sales decline since #GrabYourWallet began. Neiman Marcus, zulily, Gilt, and Zappos.com all lost market share in the apparel category between … Continue reading #GrabYourWallet, take online market share

it’s official: leggings are ordered more than jeans online

Fall fashion season is here and data from Slice Intelligence shows jeans are out and leggings are in. In each of the past three months, women have ordered more leggings than jeans online compared to the same period last year. In the last year alone leggings orders have grown by 41 percent. Denim orders, meanwhile, have only grown by … Continue reading it’s official: leggings are ordered more than jeans online

Brand Bey: Beyoncé fans flock to Ivy Park

You can tell a lot about a musician’s brand prowess by the titles their fans bestow upon them, and Queen Bey is pretty regal. Beyoncé’s reign over the music industry has never been stronger; her latest album Lemonade continues to top the charts and conversations everywhere. Mrs. Carter has also taken her brand to athletic apparel with the April launch of Ivy … Continue reading Brand Bey: Beyoncé fans flock to Ivy Park

in a growing online denim market, smaller women’s sizes command the largest prices

While in store purchases may be distressed, online jeans sales grew 28 percent from 2014 to 2015, with sales peaking in November in both years. The top ten online denim retailers saw sales increase between 15 and 56 percent from 2014 to 2015. Nordstrom.com and Gap.com experienced the most sales last year, and Nordstrom posted … Continue reading in a growing online denim market, smaller women’s sizes command the largest prices

Athleta commands 30 percent of women’s athletic apparel sales online

Whether working out at the gym or nailing the perfect presentation at the office, women have many fitness brands to choose from. With the abundance of buzz around the emerging “athleisure” trend (read: yoga pants as wardrobe staple), Slice Intelligence examined the online shopping behavior of women’s athletic apparel consumers to understand which athletic apparel brands women prefer to purchase online.  Athleta and Lululemon  lead among women’s fitness … Continue reading Athleta commands 30 percent of women’s athletic apparel sales online

Nordstrom commands sizable dollars and loyalty online

Department store titans Macy’s and Nordstrom have one thing in common: their third quarter earnings reports showed slumping retail profits. Negative reports aside, Nordstrom performs very well online compared to other department stores, according to several metrics. Its strength is demonstrated by how much each shopper spends with the retailer:  the average Nordstrom shopper spends over $557 a … Continue reading Nordstrom commands sizable dollars and loyalty online

Zulily Delivers a Younger Demographic to QVC

Why would the parent company of QVC purchase Zulily at a time when the flash-sale sector seems to be cooling? We looked at the shopping behavior of 2.5 million online shoppers to find answers. Zulily posts gains in a softening sector While growth is modest, beginning in January, Zulily surpassed Gilt Groupe in revenue, making … Continue reading Zulily Delivers a Younger Demographic to QVC

Swimsuit Sales Swell in 2015

The online swimwear market traditionally rides waves of seasonal growth, and this year was a swell.  Since the end of May, historically the biggest month for online sales of swimwear, revenue from online swimwear sales grew 48 percent when comparing May 2014 to May 2015.  The bulk of sales–a whopping 88 percent–were made by women, who also … Continue reading Swimsuit Sales Swell in 2015