Birchbox may have laid the foundation for the subscription beauty box industry, but data shows Ipsy is attracting all of the new subscribers. Slice Intelligence reports that Ipsy attracted 11 percent more new subscribers in 2016 compared to 2015, making the merchant the fastest growing beauty box service. Ipsy also generated 62 percent of all … Continue reading Ipsy makes up 62 percent of beauty box sales in 2016
P&G, Unilever and Dollar Shave Club have collectively ensured that reading the trade press is far more interesting than the James Patterson beach novels that we’re usually focused on this time of year. Monday, Unilever announced that it had bought Dollar Shave Club for a billion dollars, and we learned today that Procter & Gamble … Continue reading brands selling direct: what does Unilever’s billion dollar bet tell us?
News broke Monday that Amazon is partnering with Tyson Foods to develop an offering in the meal solutions, or meal kit, space; entering an increasingly crowded market with companies like Blue Apron, Hello Fresh, Plated, Chef’d, and countless others. News also broke that Jet.com was kicking off a pilot delivering fresh groceries to 875 zip … Continue reading high five: online grocery coming to a boil
Despite being aired exclusively on a premium cable channel, it seems you can’t avoid people talking about HBO original programming, particularly online, where the network focused many of its marketing efforts. The strategy is designed to convince people that if they want to be part of the conversation on Monday, they absolutely must watch Game … Continue reading Is the Water-Cooler Bringing Viewers to HBO Now?
The promise of the Birchbox subscription model was to give the sagging online beauty market a major makeover. The idea was that people would buy more beauty products online if they had an opportunity to try the products first. So, Birchbox treats every member like a beauty fashion editor – you get a bunch of … Continue reading Unboxing the Online Subscription Strategy