National Pet Day is here, and Slice Intelligence is participating in the holiday by looking at the ruff trends in online spending on pet supplies. Slice Intelligence previously reported that pet food is the main driver of online sales for the entire pet category, but spend on everything from pet toys to collars and leashes also continues to grow. … Continue reading online pet supply sales are pawspurous with 55 percent growth
Millions of Americans are spending big bucks for online dating services. And with Valentine’s Day a week away, Slice Intelligence released new data on the online dating market that reveals Tinder’s buying population is the fastest growing amongst all internet dating services. Tinder’s premium swipers increased 71 percent in 2016 compared to 2015, which dwarfs the overall paid member growth of nine percent … Continue reading Tinder’s growth is on fire: paid users increased 71 percent in 2016
Alexa, are Echo devices going mainstream? Yes. According to the latest data from Slice Intelligence, the demographics of Echo device owners are evolving, as women add Amazon’s smart speaker to their households in increasing numbers. This trend culminated in December, when 50 percent of Echo revenue came from women, compared to only 23 percent at launch. Gen X and boomers … Continue reading Amazon Echo is officially mainstream
With the announcement of Bass Pro Shop’s $5.5 billion acquisition of rival Cabela’s, Slice Intelligence decided to wade into the online sporting goods market and see what trends we could catch. Data shows Bass Pro is reeling in 2016’s fastest growing sporting goods retailer. Cabela’s online sales from January through September this year have climbed 47 percent compared to the same period … Continue reading Bass Pro Shop’s $5 billion aquisition nets fastest-growing online outfitter.
When you think about e-commerce, do vitamin and supplements come to mind? They should. Data from Slice Intelligence shows the vitamin and supplement category is growing fast, with sales having increased by 40 percent in the last year. Online vitamin and supplement purchases are increasing at such a quick rate that the category is moving 12 percent faster than the e-commerce average itself. … Continue reading online vitamin sales are growing faster than the rest of e-commerce