Ipsy makes up 62 percent of beauty box sales in 2016

Birchbox may have laid the foundation for the subscription beauty box industry, but data shows Ipsy is attracting all of the new subscribers. Slice Intelligence reports that Ipsy attracted 11 percent more new subscribers in 2016 compared to 2015, making the merchant the fastest growing beauty box service. Ipsy also generated 62 percent of all … Continue reading Ipsy makes up 62 percent of beauty box sales in 2016

Unboxing the Online Subscription Strategy

The promise of the Birchbox subscription model was to give the sagging online beauty market a major makeover. ┬áThe idea was that people would buy more beauty products online if they had an opportunity to try the products first. So, Birchbox treats every member like a beauty fashion editor – you get a bunch of … Continue reading Unboxing the Online Subscription Strategy