Ipsy makes up 62 percent of beauty box sales in 2016

Birchbox may have laid the foundation for the subscription beauty box industry, but data shows Ipsy is attracting all of the new subscribers. Slice Intelligence reports that Ipsy attracted 11 percent more new subscribers in 2016 compared to 2015, making the merchant the fastest growing beauty box service. Ipsy also generated 62 percent of all … Continue reading Ipsy makes up 62 percent of beauty box sales in 2016

online candy sales hop-up 71 percent for Easter, but sales trail behind the Holiday Season

From chocolate bunnies to Cadbury Creme Eggs, online shoppers spent 71 percent more on chocolate and candy during the two weeks preceding Easter in 2016 compared to 2015. Slice Intelligence reports this upward trend is continuing this year. With three days remaining before Easter, candy sales are up another 92 percent over last year. However, while online … Continue reading online candy sales hop-up 71 percent for Easter, but sales trail behind the Holiday Season

online pet supply sales are pawspurous with 55 percent growth

National Pet Day is here, and Slice Intelligence is participating in the holiday by looking at the ruff trends in online spending on pet supplies. Slice Intelligence previously reported that pet food is the main driver of online sales for the entire pet category, but spend on everything from pet toys to collars and leashes also continues to grow. … Continue reading online pet supply sales are pawspurous with 55 percent growth

Amazon private label is a mixed bag

Amazon is known as the gold standard of e-commerce sales and an innovator in cloud storage, video streaming, and connected devices. Soon, Jeff Bezos’s company may also be a major player in the world of fashion. Amazon launched at least seven private-label apparel brands in 2016 alone. Of those, Slice Intelligence reports that Lark & … Continue reading Amazon private label is a mixed bag

Blue Apron’s IPO plans come with double the buyers

Blue Apron is showing signs of gearing up for a public offering. The meal kit company has been a leader in the online food space for some time, and Slice Intelligence data proves the brand is excelling at attracting new buyers. The number of home chefs buying Blue Apron kits nearly doubled in 2016 compared to 2015. Even more … Continue reading Blue Apron’s IPO plans come with double the buyers

airlines take note: leggings sales are sky high with no signs of losing altitude

United Airlines sparked a major Twitterstorm, #leggingsgate, yesterday by banning two girls in leggings from boarding a flight, citing a policy about appropriate clothing. Bad news for the airline — yoga pants are more popular than ever. As we reported back in October, women ordered more leggings than jeans online in the Fall of 2016. … Continue reading airlines take note: leggings sales are sky high with no signs of losing altitude

Body-positive campaigns ring up positive sales for women’s swimwear

While brands have expanded the size range for their swimsuit lines to reach broader audiences, shoppers have gravitated more towards purchasing their swimsuits online. In fact, online sales for women’s swimwear were up by 25 percent in 2016, relative to 2015. With such a significant growth in the online market, this could be tied to … Continue reading Body-positive campaigns ring up positive sales for women’s swimwear

Amazon Fire Sticks it to the cord-cutting competition

In the competitive over-the-top video streaming device race, Amazon is on fire. Data from Slice Intelligence revealed that 48 percent of all online sales were on Amazon devices in 2016. The Fire Stick alone generated 35 percent of the streaming spending in this market. two Fire Sticks are better than one Amazon video streaming hardware also has a higher repeat … Continue reading Amazon Fire Sticks it to the cord-cutting competition

Asos wins the hearts and wallets of millennials online

Brands, retailers, and the media obsess over what makes Millennials tick. And it’s no wonder–this group wields over $4 trillion in spending power.  With this in mind, Slice Intelligence decided to size up the apparel market to see where millennials are buying fashion online and what they are spending. Numbers show online shopping from this most coveted generation accounts for the largest share … Continue reading Asos wins the hearts and wallets of millennials online

Mobile gaming 2016: Pokémon GO caught more revenue than any other game

Mobile gaming companies don’t play around–the market rakes in big bucks. New data from Slice Intelligence suggests the average gamer spent $77.60 on mobile games in 2016,  an increase of seven dollars over last year.  Pokémon GO is the most popular mobile game of 2016 Niantic’s mobile game drove 86 percent more money than any other game in … Continue reading Mobile gaming 2016: Pokémon GO caught more revenue than any other game