AirPods take wireless headphone sales off the chain

The long-awaited AirPods release capped the the year that headphone buyers cut the cord, as wireless models comprised half of all online headphone sales in 2016.  the AirPods premiere was the biggest headphones sales day in 2016 In December, a whopping 75 percent of headphones sold online were wireless. It is not coincidental that this was also the month … Continue reading AirPods take wireless headphone sales off the chain

holiday update: Amazon’s marketshare is up and so is shipping speed

New holiday data from Slice Intelligence shows 46 percent of last week’s online spending was with Amazon.com. The retailer has dominated the entire holiday season and its share increased by three percent. Best Buy returned to the second-place spot and was followed by Walmart and Apple. shipping speeds far faster this holiday season Last-minute shoppers will be happy … Continue reading holiday update: Amazon’s marketshare is up and so is shipping speed

Apple’s newest MacBook Pro generated 7x more online revenue than MacBook at launch

New data indicates it may bring former buyers back to Mac The new MacBook Pro is here, and Slice Intelligence reports that in the first five days of availability online, the latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch. The new model’s sales already equal 82 percent of all the revenue generated … Continue reading Apple’s newest MacBook Pro generated 7x more online revenue than MacBook at launch

30 percent of Apple Watch 2 buyers bought the original

One of the biggest announcements coming out of this month’s Apple Event is the release of the new Apple Watch, dubbed the Series 2. Even bigger news: Slice Intelligence found that  nearly one third of shoppers preordering the Apple Watch Series 2 online during the first four days of availability had previously purchased the original Apple Watch. Millennials outpace GenX preorders … Continue reading 30 percent of Apple Watch 2 buyers bought the original

iPhone 7: for the first time, the Plus model is the most pre-ordered

Data from Slice Intelligence just revealed the first online sales figures for the iPhone 7, and early shoppers prefer the Plus. Among those preordering the iPhone 7, in the first 48 hours of availability, 55 percent ordered the Plus model. By comparison, over half of the iPhone orders of the 6 and 6s were for the regular … Continue reading iPhone 7: for the first time, the Plus model is the most pre-ordered

is there pent up demand for the iPhone 7?

As Apple prepares to premiere the iPhone 7 this Wednesday, analysts are wondering if this newest iPhone will be met with market malaise or pent-up consumer demand for the device–it has been two years since the iPhone 6 was released. Only time will tell how successful the launch will be, but data from Slice Intelligence shows that … Continue reading is there pent up demand for the iPhone 7?

Apple Watch, TV sales give Best Buy a boost, despite Prime Day

Best Buy’s Q2 2016 earnings announcement last week was a boon for the retailer’s stock price, driving shares up by 18 percent.  Its brick and mortar revenue was relatively flat, but online sales grew by 24 percent, a bright spot amongst brick-and-mortar retailers that have generally failed to adapt to the competitive challenges unleashed by … Continue reading Apple Watch, TV sales give Best Buy a boost, despite Prime Day

among iPhone Launches, the SE is indeed small edition – but it’s bringing new consumers to iPhone

Slice Intelligence just revealed the first online sales figures for the iPhone SE, which confirm that while fewer people rushed online to get the latest iPhone than they did for the most recent launches, those who did were more likely to be new to the iPhone. The number of iPhone SEs bought the first weekend of … Continue reading among iPhone Launches, the SE is indeed small edition – but it’s bringing new consumers to iPhone

Apple TV sends fanboys streaming

Apple released its first upgrade to its Apple TV last Friday, and as we have come to expect with Apple launches, the first buyers of Cupertino’s the latest gadget are its biggest fans. While the average person who buys an Apple product spends $788 per year on Apple gear, those who bought the latest Apple … Continue reading Apple TV sends fanboys streaming

Apple’s biggest spenders have seniority

The most significant factor of how much consumers spend on Apple products a year is not how much they earn, but how long they’ve lived. According to new data from Slice Intelligence, male Apple buyers 65 and older spent the most on Apple products over the past year than any other group, with an average online spend of $976.  Although they … Continue reading Apple’s biggest spenders have seniority