#GrabYourWallet, take online market share

The #GrabYourWallet campaign calling on consumers to boycott retailers selling Trump-branded apparel products does indeed appear to be affecting online sales, according to new data from Slice Intelligence. Slice reports that retailers called out in the campaign saw share of online apparel sales decline since #GrabYourWallet began. Neiman Marcus, zulily, Gilt, and Zappos.com all lost market share in the apparel category between … Continue reading #GrabYourWallet, take online market share

Cyber Week shopping preview: 2015 season provides glimpse of what to expect this year

Cyber Week is traditionally the most lucrative seven days of online shopping, and last year was no exception: in 2015, Cyber Week accounted for nearly one-third of revenue generated during the 2015 holiday shopping period. Sales were 42 percent larger than Cyber Week 2014 and three times larger than the average 2015 week. “We will be watching the … Continue reading Cyber Week shopping preview: 2015 season provides glimpse of what to expect this year

assists from Jordan, Kobe and LeBron Keep Nike.com ahead of Amazon in athletic shoes

Basketball shoes have been big news for the few weeks with stories ranging from Nike’s chicken and waffle themed basketball shoes to Reebok’s release of Aliens inspired sneakers. But when it comes to fastest-moving athletic shoes online, Slice Intelligence found that there is one big player that towers above all others shoe sales: Nike. Nearly 64 percent of athletic … Continue reading assists from Jordan, Kobe and LeBron Keep Nike.com ahead of Amazon in athletic shoes

in a growing online denim market, smaller women’s sizes command the largest prices

While in store purchases may be distressed, online jeans sales grew 28 percent from 2014 to 2015, with sales peaking in November in both years. The top ten online denim retailers saw sales increase between 15 and 56 percent from 2014 to 2015. Nordstrom.com and Gap.com experienced the most sales last year, and Nordstrom posted … Continue reading in a growing online denim market, smaller women’s sizes command the largest prices

Athleta commands 30 percent of women’s athletic apparel sales online

Whether working out at the gym or nailing the perfect presentation at the office, women have many fitness brands to choose from. With the abundance of buzz around the emerging “athleisure” trend (read: yoga pants as wardrobe staple), Slice Intelligence examined the online shopping behavior of women’s athletic apparel consumers to understand which athletic apparel brands women prefer to purchase online.  Athleta and Lululemon  lead among women’s fitness … Continue reading Athleta commands 30 percent of women’s athletic apparel sales online

Nordstrom commands sizable dollars and loyalty online

Department store titans Macy’s and Nordstrom have one thing in common: their third quarter earnings reports showed slumping retail profits. Negative reports aside, Nordstrom performs very well online compared to other department stores, according to several metrics. Its strength is demonstrated by how much each shopper spends with the retailer:  the average Nordstrom shopper spends over $557 a … Continue reading Nordstrom commands sizable dollars and loyalty online

generation Axe & refreshing Old Spice: a tale of two brands

Hello readers, look at this blog, now at your deodorant, now back to this blog. For consumers who buy men’s personal care products, Old Spice and Axe are the dominant brands in the market. Both are known for their machismo advertising strategies like Old Spice’s “Smell Like a Man, Man” campaign, and Axe’s “How You Feel Says It All” promotion. … Continue reading generation Axe & refreshing Old Spice: a tale of two brands

GenerationX fuels Gap’s dominance of the online denim market

Every denim retailer knows that cool sells. Gap may not be the cool company it once was, but that doesn’t mean it’s not popular. Slice Intelligence unboxed how Gap continues to win the online denim market despite a widening field of more premium and trendy brands. Classic brands dominate the online denim sector Gap is winning the online … Continue reading GenerationX fuels Gap’s dominance of the online denim market