62 Percent of Apple Watches Sold in First Hour of Availability

1,039,000 People Snap Up 1.4 Million Apple Watches First Week


Pent-up demand indeed! An hour-by-hour analysis of Apple Watch sales by Slice Intelligence revealed that a staggering 62 percent of Apple Watches were sold between 12 and 1 a.m sold on April 10, the first day of the pre-sale. Fully 86 percent of watches were sold by 8 a.m. as Apple fans rushed online to be among the first to own Apple’s latest invention.


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The firm also released the updated numbers of Apple Watch sales for the week: more than one million people purchased about 1.4 million Apple Watches. Sixty-two percent of orders were least-expensive Apple Watch Sport, and 38 percent were the Apple Watch. Selling for an average price of $11,000 each, the spendy Apple Watch Edition accounted for less than one percent of pre-orders.

About This Data

With a panel of more than 2 million online shoppers, Slice Intelligence offers the most detailed and precise digital commerce data available, reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, over time. This retailer-independent methodology accurately measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized ereceipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.

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