Online hotel bookings up 415 percent in DC for Inauguration Week
With the Presidential Inauguration just a day away, Slice Intelligence looked into how the event is impacting travel to the nation's capital. Slice measured online hotel bookings for the week of the Inauguration and found, as President-elect Trump would say, a HUGE increase relative to the previous year. Online hotel bookings for the DC area during Inauguration week are up 415 percent compared to the same week in 2016.
DC guests are paying more
Data shows online bookings in Washington DC are 80 percent more expensive for Inauguration week 2017 than the same week last year. That's a price increase five times greater than that observed in any other major metropolitan area over the same period.
The price for an Airbnb booking in the nation's capital shows how much DC travelers are spending to witness this historic event. While January rates have fallen across the country to an average nightly rate of just $125, in DC the rate has climbed to $212 per night.
D.C. guests aren't losers--they booked their trip in advance
Washington-bound guests planned their trips right around the election. Slice data indicates that 44 percent of hotel guests in January 2017 booked their travel more than a month in advance, compared to only 15 percent of DC guests who visited in January 2016.
About this data
With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.
Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.