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Holidays

Interactive data: how Americans shop online during the holiday season

by Taylor Stanton - November 28, 2016

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Slice Intelligence is reporting how Americans shop online this holiday season, by market. We'll explore where sales are up and down this year compared to the 2015 holiday season using this interactive data visualization that will be updated every Monday.


Each bubble in the first visual represents a US market. A bubble's preset size corresponds to the amount its residents have spent online this holiday season. The first toggle allows you to alter the chart so that the size of each bubble instead indicates its residents' spending relative to the area's population. You can view the chart at the category level by adjusting the second toggle.


The bar chart shows the growth (or decline) in holiday spending for each metropolitan area. Adjusting the second toggle also enables you to view the bar chart by category. These charts were updated with data through December 29, 2016. Follow Slice Intelligence for the latest holiday shopping coverage.

About this data

With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.


Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.

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