Hoverboard orders go up in flames in December
Hoverboards are blowing up on social media, literally! The breakout gadget of the 2015 holiday season came under fire in December; many major U.S. cities, and airlines, have flat out banned the new people-movers. Worst of all, these mobility products have been known to spontaneously combust. Online orders peaked in November, the month prior to the bad press, December hoverboard orders dropped by 56 percent.
While many self-balancing scooter brands experienced sales declines in December, Hoverboard, the first brand to hit the market, gained a modest increase in revenue. Hoverboard’s December Powerboard sales increased by 2 percent, a stark contrast to the 36 percent drop in sales that their competitor, Swagway, experienced during the same period. Swagway was the first brand banned on Amazon's marketplace, which is a major factor in their sizable sales drop.
The brave consumers who are willing to deal with the increasing red tape, and hazards of owning a hoverboard are spending an average of $400.00 on their purchase, which is nearly one thousand dollars less than what people were spending for these gadgets in April.
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