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Convenience Commerce

Holiday update: Amazon's marketshare is up and so is shipping speed

by Taylor Stanton - December 22, 2016

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New holiday data from Slice Intelligence shows 46 percent of last week's online spending was with Amazon.com. The retailer has dominated the entire holiday season and its share increased by three percent. Best Buy returned to the second-place spot and was followed by Walmart and Apple.

Shipping speeds far faster this holiday season

Last-minute shoppers will be happy to know that shipping speeds are faster this holiday season and shortening as the period progresses. The average package arrives in just three days compared to five days in 2015. Last week's speed was even faster, with packages arriving in only 2.5 days--much quicker than the 5.5 days during the same time last year.

Electronics retailers have the largest average order size

Apple orders had the highest average price tag last week.  The average Apple.com purchase was $350 which is $166 more than what people spent at Best Buy and $283 more than the average online purchase. Most shoppers spent $69 last week, which closely aligns with Amazon's $67 average order size.

Electronics remains the top category

Electronics are once again the top category as 21 percent of all online revenue was generated on tech buys in the past seven days. Apparel purchases follow close behind accounting for 17 percent of last week's online sales.

Stay with Slice Intelligence for daily holiday shopping updates by following our blog and Twitter.

About this data

With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.


Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.

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