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Entertainment

Stephen Curry shoe sales follow the Warriors winning streak as online revenue outpaces Nike, LeBron

by Taylor Stanton - April 25, 2018

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Warrior fever is in the air as the team from the Golden State pushes their historic season to further glory by leading the NBA Finals against the Cleveland Cavaliers. NBA Goliaths Stephen Curry and LeBron James are going head-to-head in the finals and off the court in the world of basketball shoe sales. Slice Intelligence found that Stephen Curry’s Under Armour sneakers are currying favor with fans. Emulating the Warriors two game winning streak against the Cavs, online sales of Curry kicks outpaced Nike Lebrons in April, and May.

Outside of the holiday period, spending on online basketball sneakers is the highest during February and May. The Nike LeBrons won the MVP award last April by exceeding Curry sales by 46 percent and was the second most lucrative only to Air Jordans–the perennially most popular NBA endorsed sneaker. While the Curry shoe line is still the underdog compared to Air Jordans and Kobe, the Under Armour shoe is making a full court press by selling eight times as many sneakers as they did in May 2015.


Stay tuned as Slice Intelligence continues to report on the newest trends in sneaker spending. 

About this data

With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.


Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.

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