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Beverages

Bottoms up! Online wine sales grew 63 percent this year

by Taylor Stanton - April 25, 2018

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Slice Intelligence is helping readers celebrate National Wine Day––yes this is a thing––by opening a full bottle of insights into the online wine market. Data shows online wine sales grew by 63 percent since April 2015, and purchases poured out the most during the holiday season. Wine connoisseurs spend an average of $65.87 per wine order, and buy nearly four bottles of wine on each occasion.

Answering the age-old wine question: red or white?

Online oenophiles unequivocally prefer to purchase red wine. Over 37 percent of wines sales are on reds, outpacing white wine revenue by nearly 20 percent. 

Cabernet Sauvignon is the variety of choice. Coming in a close second to sparkling wine purchases, sales on the full-bodied red wine account for 14 percent of the entire online wine market. The most expensive bottle purchased online is also a Cabernet. With a price tag of $2,399, Screaming Eagle Cabernet Sauvignon 2010 was the priciest wine bottle bought online since January 2015. 

About this data

With a panel of over 4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.


Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.

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