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Convenience Commerce

Amazon Prime Now shows early promise

by Jaimee Minney - October 26, 2016

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Amazon Prime Now - a service that delivers near-instant gratification for Prime members - is showing staying power with consumers, as 40 percent of Prime Now buyers have used the service more than four times since launch.

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To put those numbers in context, Prime Now buyers are more likely to be repeat users than are Instacart customers.

order-frequency Prime Now revenue has more than quadrupled from September 2015 to September 2106, driven by an aggressive roll-out of new markets over the past year.  The service is most popular among 25 to 44 year-old males, 62 percent of whom spend between $20 and $50 per order, squaring up closely to the shopping habits of convenience store shoppers.

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What are the implications of Amazon Prime Now for retailers and brands? Ken Cassar, principal analyst, Slice Intelligence, will explore the promise and threat of the service in a Retail Wire webinar today at 9:00 a.m. PST/ 12:00 p.m. EST.  Tune in here for a lively discussion about how Prime Now is shaking up the convenience, drugstore, and grocery industry.

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