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Convenience Commerce

Amazon Prime Now shows early promise

by Jaimee Minney - October 26, 2016

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Amazon Prime Now - a service that delivers near-instant gratification for Prime members - is showing staying power with consumers, as 40 percent of Prime Now buyers have used the service more than four times since launch.

To put those numbers in context, Prime Now buyers are more likely to be repeat users than are Instacart customers.

Prime Now revenue has more than quadrupled from September 2015 to September 2106, driven by an aggressive roll-out of new markets over the past year.  The service is most popular among 25 to 44 year-old males, 62 percent of whom spend between $20 and $50 per order, squaring up closely to the shopping habits of convenience store shoppers.

What are the implications of Amazon Prime Now for retailers and brands? Ken Cassar, principal analyst, Slice Intelligence, will explore the promise and threat of the service in a Retail Wire webinar today at 9:00 a.m. PST/ 12:00 p.m. EST.  Tune in here for a lively discussion about how Prime Now is shaking up the convenience, drugstore, and grocery industry.

About this data

With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.


Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.

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